We love and live the textile, fashion and design world and believe that they can contribute much more to the preservation of our planet. With our expertise, know-how and network, we contribute to forward-looking solutions.
HOW WE DO IT
Our method is simple, yet practical. We support startups that are boldly committed to change in the textile, fashion and design world.
We use our wealth of knowledge, our expertise and extensive network in a targeted manner. This in turn empowers our startup partners to present and communicate their solutions clearly, thus positioning themselves in a comprehensive and goal-oriented way. As a responsible investment boutique, we partner only with startups that meet our sustainability criteria.
What's wrong with fashion?
WHO WE ARE & WHAT WE DO
MINUS2 wants to contribute to keeping global warming below the critical limit. We are an independent investment boutique and enable bold, sustainable solutions — with and for companies that are already convincing in the textile, fashion and design industry with their environmentally conscious approaches.
CEO & Founder, Essence Relations
Nathaly is an expert in communication and leadership. As an entrepreneur she has been successfully advising and mentoring executives and ventures, both commercial and nonprofit-based, for nearly 10 years. Nathaly is passionate about using strategic communication to create positive impact that drives change for her clients. She is the managing director of the StrategieDialog21 foundation, which promotes an innovative Switzerland. Nathaly is also a member of the board of directors and a member of the board of trustees, as well as a Unicef delegate for Switzerland.
Advisory Board Member, MINUS2
Co-Head Sustainability Research, Forma Futura
After her biology studies at the University of Zurich, where she specialized in ecology, Alice worked in the Department of Systematic and Evolutionary Botany. She focused on the ecological and evolutionary aspects of plant-pollinator interactions and investigated the mechanisms and consequences of floral evolution. She supplemented her scientific knowledge with a Master of Advanced Studies qualification in environmental technology and management.
Core Team Member, MINUS2
Strategic & Senior Project Manager, Essence Relations
Karin has been pouring her heart and soul into authentic communication and secure brand management for over 25 years. She advises companies, organizations and individuals on strategic reputation issues and supports transformation processes. Karin lived abroad for many years. Her work in the corporate world and as an independent entrepreneur in the USA and Indonesia have sharpened her mindset for responsible business. Her approach has been shaped by the multicultural environment.